TOM is a new project from the Dutch company Quality Mentor. Quality Mentor is Netherland’s leading company when it comes to e-learning and microlearning. With their services, companies learn to work with the complete Microsoft Office software.
The idea was to brand TOM as a separate brand. There wasn’t a website for TOM yet or any brand guidelines. The goal was to give the brand a ‘tech, yet playful’ vibe. We did this all based on their logo and their brand idea.
Together with Quality Mentor, we created a new storyline for their presentation after which we designed the slides. Since their logo is a robot, we decided to use the logo as the company’s mascot throughout the whole presentation. This enhances storytelling and gives the brand a face, which makes it rememberable. We chose a techy font for the headlines and a clear, easy to read Sans-Serif font for the body text.
